Manhattan Dispensary Pop Up: Stone Road at Superfly

A Friday to Remember on the Upper West Side

There’s always something happening at Superfly, but last Friday had a special kind of energy. The Upper West Side got a taste of California-meets-New York creativity when Stone Road took over the shop for an afternoon pop up. It wasn’t just another visit, it was a full experience that brought together stories, good design, and the kind of local buzz that makes you stop by just to see what’s going on.

The event was intimate, laid-back, and effortlessly cool, everything you’d expect from this Manhattan dispensary, which has turned pop-up events into a neighborhood tradition.

The Origin Story: How Stone Road Began

The highlight of the day was hearing from Lex Corwin, the founder of Stone Road. He’s got one of those stories that makes you instantly respect the hustle. Lex grew up just a few blocks away, on 85th and West End Ave, and even back then, he was connected to nature. During his junior year of high school, he attended a farm school where he learned how to grow everything, vegetables, fruits, plants, and more. When he returned to New York, he started growing plants in his neighbor’s property. The street? Stone Road. That small piece of personal history became the foundation of what is now one of the most authentic brands in the industry. You could feel the pride when Lex talked about it. It’s not a corporate story, it’s a neighborhood story, born in Manhattan, rooted in creativity, and built around a genuine passion for the plant.

The Pop Up at Superfly

Superfly has hosted plenty of collaborations before, but this one stood out. The space transformed into a mini Stone Road gallery, blending nature-inspired visuals, beautiful packaging, and effortless design. Guests walked in and immediately noticed the Stone Road table: a mix of minimal aesthetics and good vibes. Lex was there in person, greeting people, chatting, and sharing his story. There wasn’t a script or a rehearsed pitch. It felt like hanging out with an old friend who happened to build one of the coolest brands around

The Promotion Everyone Was Talking About

Of course, no pop up is complete without something special for the guests. Stone Road brought a Buy-One-Get-One deal on pre-rolls, which got everyone’s attention fast.  But the surprises didn’t stop there. For those picking up the Ready-to-Roll half-ounce pouches, which come complete with papers and filters, Lex added something extra: three complimentary pre-rolls with every pouch.

That’s the kind of touch people remember. Not only did guests walk out with great products, but they also left with a sense of appreciation and connection to the brand.

Throughout the afternoon, the Stone Road table became the place to be. You could see shoppers walk in, head straight toward the setup, ask questions, and even show their receipts to claim their free pre-rolls. The vibe was friendly, unhurried, and genuinely social, just another afternoon at the Manhattan dispensary that continues to make pop ups fun and authentic.

A Brand That Speaks Through Design

If you’ve ever seen Stone Road products, you know the look: clean lines, balanced color palettes, and visuals that feel like a blend of nature and modern art. Every package looks like it was designed with care, not just thrown together. It’s refreshing in a market that often leans toward loud and flashy. That same design philosophy carried through to the pop up. Alongside their pre-rolls and pouches, Stone Road brought merch that turned heads: bucket hats, caps, and other accessories that perfectly captured the brand’s minimalist yet stylish identity. It’s the kind of branding that doesn’t shout, it speaks softly but confidently, and people notice.

Guests were checking out the merch table, taking photos, and asking about the brand. It wasn’t just about buying, it was about connecting with a brand that represents a certain lifestyle: elevated but approachable, creative yet grounded.

Why Pop Ups at a Manhattan Dispensary Matter

Pop ups like this show the best side of the cannabis industry, creative, responsible, and connected to the community. They give local customers a reason to come in, learn, and engage. At Superfly, it’s not just about the products on the shelves; it’s about giving people a space to experience something different.

For many, the Stone Road event was their first time meeting the person behind the brand. Lex’s story about growing up nearby and naming the company after his childhood street made it personal. That kind of authenticity builds loyalty. It makes you want to support the brand not just because of the deal, but because of what it stands for.

Community Reactions

The crowd throughout the day was a mix of regulars, curious first-timers, and a few who came specifically for Stone Road. Some stopped by to chat about the brand’s history, others were there for the deals, and many simply wanted to feel part of the moment. That’s what these events do, they create small, memorable interactions that stay with people long after they leave.

More Than Just a Brand

What makes Stone Road stand out isn’t only the products; it’s the vision behind them. The brand blends nature, sustainability, and design without overdoing it. Every detail, from packaging to the way they communicate, reflects a thoughtful approach.

There’s also a sense of respect for the plant and for creativity itself. Stone Road manages to stay true to its roots while embracing modern aesthetics. It’s not trying too hard, it’s just confident in what it is. That’s what makes it such a perfect fit for Superfly, a Manhattan dispensary that’s always curating experiences with the same balance of authenticity and flair.

A Perfect Match for Superfly

If you’ve been to Superfly before, you know the vibe: welcoming, elevated, and full of personality. Hosting a Stone Road pop up was a natural fit. Both brands share an appreciation for creativity and connection.

Superfly continues to prove that dispensaries can be more than retail spaces, they can be hubs of culture, design, and local pride. Every month, new brands stop by for activations that give people a reason to drop in and stay connected. It’s that mix of neighborhood warmth and forward-thinking ideas that keeps Superfly at the center of the Upper West Side community.

The Details That Made It Special

Beyond the deals and the merch, it was the tone of the event that stood out. There was no rush, no pressure, just people enjoying the afternoon, learning about a local-rooted brand, and sharing conversations. Lex stayed approachable, talking about his early growing days, giving insight into the inspiration behind Stone Road, and listening to customer feedback.

It’s rare to see that kind of openness, and it made a difference. The connection felt real, not just promotional. That authenticity is exactly what defines both Stone Road and Superfly: community first, everything else follows naturally.

Looking Ahead

With the success of this event, one thing’s clear: pop ups at Manhattan dispensaries are here to stay. They’re the perfect way to blend local culture, storytelling, and commerce in a setting that feels genuine.

Superfly has more collaborations lined up, and if this one is any indication, each new pop up will continue to raise the bar for what customers can expect.

The takeaway? If you’re in the Upper West Side and want to catch a glimpse of what makes NYC’s cannabis community unique, Superfly is the place to be. You never know which brand might pop up next but you can always count on a good vibe, friendly faces, and a story worth sharing.