Pop Up Events at Manhattan Dispensaries | Superfly

A Neighborhood Vibe with SunDrift

On September 25, Superfly brought something fresh to the Upper West Side. As part of the growing wave of pop up events at Manhattan dispensaries, Superfly hosted SunDrift, a brand known for its nostalgic hard candies. Guests walking in spotted the colorful stand right away, curious to see what was happening.

Who Is SunDrift?

SunDrift takes inspiration from old-school candies, but with a modern twist. Their flavors range from Classic Butterscotch to Black Cherry, Summer Watermelon, and Deep Cinnamon. What makes them stand out is the way the candies dissolve slowly, letting people enjoy the taste while experiencing what the brand calls the SunDrift Effect.

Free Samples and Flavor First

During the pop up, the SunDrift team offered free samples of their candies. These were not infused, giving guests a chance to focus on the flavor and texture. People tasted, compared, and shared their favorites—some liked the sweetness of butterscotch, others leaned toward the bold cinnamon.

A Friendly Representative at the Pop Up

The SunDrift representative at the pop up set the tone with a chill, approachable vibe. He explained the flavors, answered questions, and guided guests through the experience. Shoppers passing through Superfly often paused to learn more, turning the table into a small hub of conversation and discovery.

Why These Activations Matter

Dispensary activations in NYC like this bring more than just products—they create connection. For many, this was the first time hearing about SunDrift. By sampling candy and chatting with the rep, guests walked away with a positive impression of both the brand and the event. It’s proof that community events at dispensaries make the shopping experience more dynamic.

Closing the Day at Superfly

As the day wrapped up, the vibe stayed upbeat. Guests left with new knowledge, a taste of SunDrift’s unique flavors, and a memory of a fun local moment. For Superfly, it was another example of how brand pop ups in Manhattan can keep the neighborhood engaged and excited.